Social Media Manager

Job Summary:

We are looking for a creative and strategic Social Media Manager to develop, implement, and manage social media strategies across various platforms. The ideal candidate will be responsible for increasing brand awareness, engaging with audiences, and driving conversions through innovative content and campaigns.

Key Responsibilities:

• Develop and execute social media strategies aligned with business goals.
• Manage and oversee social media accounts (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
• Create, curate, and publish engaging content, including text, images, videos, and stories.
• Monitor trends, track engagement, and analyze performance metrics using analytics tools.
• Optimize content based on audience behavior and platform best practices.
• Engage with followers, respond to comments and messages, and build community relationships.
• Collaborate with designers, copywriters, and other team members to create high-quality content.
• Plan and execute paid social media advertising campaigns.
• Stay updated on industry trends, algorithm changes, and emerging platforms.
• Report on social media performance and provide insights for improvement.

Qualifications & Requirements:

• Proven experience as a Social Media Manager or similar role.
• Strong knowledge of social media platforms, trends, and best practices.
• Experience with social media management tools (Hootsuite, Buffer, Sprout Social, etc.).
• Proficiency in content creation, including writing, graphic design, and video editing.
• Strong analytical skills and experience with social media analytics (Google Analytics, Meta Business Suite, etc.).
• Ability to work independently and as part of a team in a fast-paced environment.
• Excellent communication, creativity, and problem-solving skills.
• Knowledge of SEO, influencer marketing, and paid social media advertising is a plus.

Preferred Qualifications:

• Experience in a related industry (e.g., e-commerce, fashion, tech, hospitality, etc.).
• Familiarity with AI tools for content creation and scheduling.
• Basic graphic design skills using Canva, Adobe Photoshop, or similar tools.

Benefits:

• Competitive salary
• Flexible work environment (remote/hybrid options)
• Professional development opportunities
• Paid time off and holidays
• Bonuses based on performance